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About Taiwo Orbs
I've long recognized that the power of RIGHT WORDS can serve as a tool for CORE PERSUASION in our world rather than harm.
All I knew was I loved to write, I had the passion to guide people into doing the right thing using the power of a careful selection of words in the article publication of my school campus newsletter.
Even though I had always known from the inception of my days in college that – the showcase of value, the correct usage and careful selection of words are second to none in the process of driving humans who are in emotional states into where they can make the exact decisions you want them to make logically.
Currently, I’m on a mission to train young people on how to select the right phrases to achieve the desired results of enhanced visibility for eventual leadership, persuasion and conversion.
That’s why in 2021 I launched The OrbsUp Africa — a school of Personal Development, Leadership, Life Principles, Business and Mindset Shift.
My goal is to set the feet of young people on how the right selection of words can be used to build profitable visibility, enhanced leadership and spread hopeful stories in the world.
Biography
I’m Taiwo Orbs – a new media copywriter with over 5 years of experience turned brand marketing consultant.
I’m passionate about helping brands craft messaging strategies that achieve desired results.
I’m a serial volunteer and a member of Rotaract International who has served in different capacities — most recently an immediate past president of the Rotaract Club of Surulere South and currently holds the role of Public Image Chairman for Rotaract District 9110 Nigeria.
I have expertise in copywriting, content development, graphic design, market research, sales copy, and people coordination.
I’m an Agency Copywriter at Promilux and a Field Engineer at MOJEC International, a major prepaid meter manufacturer in Africa.
I’m a team member in Prominence Africa and founded OrbsUp Africa.
I’m a Paul Harris Fellow and enjoy listening to music while working out.
I’ve worked with home and abroad brands such as Promilux, Bodi Moves in Texas, Julimight Empire in Nigeria, Ez Move in Dubai, Yogurberry in Australia, Kiowope Capital in Nigeria, Akurate Bricks in Nigeria, Amborion Consulting in Nigeria, Regal Specialist Women’s Hospital in Nigeria.
These brands asked me for the right words:
PROMILUX
Challenge: A digital agency brand offering full-stack digital services to SMEs, brands, business organisations and NGOs – in need of persuasive website content that can capture site visitors, and persuade them to make consultation decision.
Goal: Tailored website content for each digital service after deep market research + niche analysis and sophistication level check.
Solution: Attention-grabbing website content that solely communicates value, evokes emotion and persuades.
“Taiwo is a goal-getter, he is an avid listener and an achiever. Taiwo is a copywriter guru, and he has proven that mastery of a craft takes a lot of practice and consistency. He’s fully blown when it comes to copywriting. For every ad copy we’ve written for our international and local clients and partners, Taiwo is the brain behind it”
-David Lein Victor
EZ-MOVE - DUBAI
Challenge: To prepare a company profile for a start-up company that is into moving & relocations.
Goal: To stand out among the trusted brands despite being a start-up and among all other competitors.
Solution: A homepage with lead-header content of 138 characters showing a laser focus on customer experience and highlighting customer satisfaction. A strong mission statement that highlights the company’s core values and what the company wants to achieve.
“I have given very minimal info but he was able to deliver majority of what i required. Thank you for a job well done”
–Alexianetaocta
JULIMIGHT
Challenge: Too many brands sell diluted perfume oil at low prices. Julimight prioritizes pure and undiluted perfume, packaging, labelled and price to match.
Goal: To stand out amongst the saturated market of perfume oil for eventual brand awareness, visibility and product sales.
Solution: Facebook advertising campaign that targets the right people with USP ad copy + visuals that make Julimight stand out of all ads on the Facebook library.
“Taiwo is an all-in-one brand magnifier. Nothing dies in his hands!”
-Ewedeyi Juliana, Founder of Julimight
ROTARACT-SURULERE
Challenge: To enhance public image awareness of Rotaract club of Surulere to increase membership and recognition on the global map of Rotary International.
Goal: To attract potential intending members, increase membership and enhance public image awareness.
Solution: Social media revamping process, content calendar, online webinar planned for target audience, onboarding funnel developed for potential intending members.
Here is the problem
“𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗺𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺!”
“𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗺𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺!”
“𝗕𝘂𝘁 𝗵𝗼𝘄 𝗱𝗼 𝗜 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝘀𝗮𝘆?”
“𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗮𝘆 𝗶𝘁?”
“𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗼 𝘀𝗮𝘆 𝗶𝘁?”
“𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘁𝗼 𝘀𝗮𝘆 𝗶𝘁 𝘁𝗼?”
𝗜𝗳 𝘁𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀.
𝗧𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝒃𝒆𝒔𝒕 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.
𝗔𝗻𝗱 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 𝘄𝗵𝗼 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘂𝘀𝗲𝗿.
𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗯𝗲𝗴𝗴𝗮𝗿𝗹𝘆.
𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗿𝗿𝗶𝗲𝘀 𝘁𝗵𝗲 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲.
𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗮 𝘄𝗲𝗹𝗹-𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
𝗜’𝗺 𝗮𝗻 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗮𝘁 𝗮 𝗰𝗮𝗿𝗲𝗳𝘂𝗹 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗵𝗿𝗮𝘀𝗲𝘀, 𝗽𝗿𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗳𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗰𝗼𝗽𝘆.
𝗡𝗼𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗿𝗲𝗴𝘂𝗹𝗮𝗿 𝗹𝗲𝗻𝗴𝘁𝗵𝘆 𝗮𝗻𝗱 𝗽𝗼𝗶𝗻𝘁𝗹𝗲𝘀𝘀 𝗼𝗻𝗲.
𝗠𝗮𝘆𝗯𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗵𝗲𝗰𝗸 𝗺𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗺𝗶𝗹𝘂𝘅, 𝗥𝗼𝘁𝗮𝗿𝗮𝗰𝘁 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗳 𝗗𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝟵𝟭𝟭𝟬, 𝗬𝗼𝗴𝘂𝗿𝗯𝗲𝗿𝗿𝘆, 𝗠𝘆𝗦𝘁𝘂𝗱𝗲𝗻𝘁 𝗚𝗲𝗲𝗸, 𝗔𝗸𝘂𝗿𝗮𝘁𝗲 𝗕𝗿𝗶𝗰𝗸𝘀, 𝗡𝗶𝗴𝗲𝗿𝗶𝗮, 𝗔𝗺𝗯𝗼𝗿𝗶𝗼𝗻 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴, 𝗝𝘂𝗹𝗶𝗺𝗶𝗴𝗵𝘁 𝗘𝗺𝗽𝗶𝗿𝗲.
𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆, 𝗜 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵:
-𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗕𝗿𝗮𝗻𝗱𝘀
-𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀.
-𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗡𝗚𝗢𝘀.
-𝗧𝗼𝗽 𝗖𝗹𝗲𝗿𝗶𝗰𝘀.
𝗧𝗵𝗲𝘀𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲𝗱 𝗜’𝘃𝗲 𝗴𝗼𝘁 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝗵𝘂𝗺𝗮𝗻 𝗻𝗮𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘄𝗼𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝘁𝗵𝗲𝗺.
𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝘁!
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗼𝗻𝗹𝘆 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄.
𝗦𝗼 𝘄𝗵𝘆 𝗻𝗼𝘁 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄?
𝗬𝗼𝘂 𝘀𝘂𝗿𝗲𝗹𝘆 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱:
-𝗧𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀!
-𝗧𝗼 𝗴𝗲𝘁 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲!
-𝗧𝗼 (𝗿𝗲)𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱!
-𝗧𝗼 𝗯𝗲 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮!
-𝗧𝗼 𝗴𝗲𝘁 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲!
𝗦𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵:
𝗦𝗮𝗹𝗲𝘀 𝗰𝗼𝗽𝘆?
𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝘀?
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝘁?
𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽?
𝗘𝗺𝗮𝗶𝗹 𝗺𝗲 𝗮𝘁
𝘁𝗮𝗶𝘄𝗼@𝘁𝗮𝗶𝘄𝗼𝗼𝗿𝗯𝘀.𝗰𝗼𝗺 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀.