All I knew was I loved to write, I had the passion to guide people into doing the right thing using the power of a careful selection of words in the article publication of my school campus newsletter.
Even though I had always known from the inception of my days in college that – the showcase of value, the correct usage and careful selection of words are second to none in the process of driving humans who are in emotional states into where they can make the exact decisions you want them to make logically.
Currently, I’m on a mission to train young people on how to select the right phrases to achieve the desired results of enhanced visibility for eventual leadership, persuasion and conversion.
That’s why in 2021 I launched The OrbsUp Africa — a school of Personal Development, Leadership, Life Principles, Business and Mindset Shift.
My goal is to set the feet of young people on how the right selection of words can be used to build profitable visibility, enhanced leadership and spread hopeful stories in the world.
I’m Taiwo Orbs – a new media copywriter with over 5 years of experience turned brand marketing consultant.
I’m passionate about helping brands craft messaging strategies that achieve desired results.
I’m a serial volunteer and a member of Rotaract International who has served in different capacities — most recently an immediate past president of the Rotaract Club of Surulere South and currently holds the role of Public Image Chairman for Rotaract District 9110 Nigeria.
I have expertise in copywriting, content development, graphic design, market research, sales copy, and people coordination.
I’m an Agency Copywriter at Promilux and a Field Engineer at MOJEC International, a major prepaid meter manufacturer in Africa.
I’m a team member in Prominence Africa and founded OrbsUp Africa.
I’m a Paul Harris Fellow and enjoy listening to music while working out.
I’ve worked with home and abroad brands such as Promilux, Bodi Moves in Texas, Julimight Empire in Nigeria, Ez Move in Dubai, Yogurberry in Australia, Kiowope Capital in Nigeria, Akurate Bricks in Nigeria, Amborion Consulting in Nigeria, Regal Specialist Women’s Hospital in Nigeria.
Challenge: A digital agency brand offering full-stack digital services to SMEs, brands, business organisations and NGOs – in need of persuasive website content that can capture site visitors, and persuade them to make consultation decision.
Goal: Tailored website content for each digital service after deep market research + niche analysis and sophistication level check.
Solution: Attention-grabbing website content that solely communicates value, evokes emotion and persuades.
“Taiwo is a goal-getter, he is an avid listener and an achiever. Taiwo is a copywriter guru, and he has proven that mastery of a craft takes a lot of practice and consistency. He’s fully blown when it comes to copywriting. For every ad copy we’ve written for our international and local clients and partners, Taiwo is the brain behind it”
-David Lein Victor
Challenge: To prepare a company profile for a start-up company that is into moving & relocations.
Goal: To stand out among the trusted brands despite being a start-up and among all other competitors.
Solution: A homepage with lead-header content of 138 characters showing a laser focus on customer experience and highlighting customer satisfaction. A strong mission statement that highlights the company’s core values and what the company wants to achieve.
“I have given very minimal info but he was able to deliver majority of what i required. Thank you for a job well done”
Challenge: Too many brands sell diluted perfume oil at low prices. Julimight prioritizes pure and undiluted perfume, packaging, labelled and price to match.
Goal: To stand out amongst the saturated market of perfume oil for eventual brand awareness, visibility and product sales.
Solution: Facebook advertising campaign that targets the right people with USP ad copy + visuals that make Julimight stand out of all ads on the Facebook library.
“Taiwo is an all-in-one brand magnifier. Nothing dies in his hands!”
-Ewedeyi Juliana, Founder of Julimight
Challenge: To enhance public image awareness of Rotaract club of Surulere to increase membership and recognition on the global map of Rotary International.
Goal: To attract potential intending members, increase membership and enhance public image awareness.
Solution: Social media revamping process, content calendar, online webinar planned for target audience, onboarding funnel developed for potential intending members.
𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝘁!
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗼𝗻𝗹𝘆 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄.
𝗦𝗼 𝘄𝗵𝘆 𝗻𝗼𝘁 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄?
-𝗧𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀!
-𝗧𝗼 𝗴𝗲𝘁 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲!
-𝗧𝗼 (𝗿𝗲)𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱!
-𝗧𝗼 𝗯𝗲 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮!
-𝗧𝗼 𝗴𝗲𝘁 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲!
𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝘀?
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝘁?
𝘁𝗮𝗶𝘄𝗼@𝘁𝗮𝗶𝘄𝗼𝗼𝗿𝗯𝘀.𝗰𝗼𝗺 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀.