The Right Words
Anyone Can Write Words.
Very Few Can Make People Care.
I know writing isn’t your problem. Speaking isn’t your problem either. The real challenge is getting people to listen, and care enough to pay you. That is where I step in.
Free 30-minute call · Reply in under 24 hours
The problem
Everyone Is Publishing. Very Few Are Being Heard.
Most brands answer a quiet market by saying more. More posts, more pages, more adjectives. The audience does not read more, they scroll faster. So the offer stays invisible, the price gets questioned, and the work goes to whoever explained themselves most clearly.
The words are not the advantage. The thinking behind them is.
The difference
The Difference Is Not How Much You Say. It Is What You Choose To Say.
Same business, same offer, same audience. Two ways of putting it.
Words
Copy written to fill the page.
- Says everything, so nothing lands
- Talks about the company, not the reader
- Value buried below the fold
- Adjectives standing in for proof
- Vague call to action
- Forgettable the moment they leave
The Right Words
Copy written to move one decision.
- One clear promise in the first 150 words
- Written to the reader's decision, not your org chart
- Value in the lead, proof right behind it
- Specifics, numbers and named outcomes
- One obvious next step on every page
- Repeated back to you in your customer's own words
The writer did not change. The thinking did.
The missing piece
It Is Not More Words. It Is Better Direction.
Anybody can produce copy now. What almost nobody does first is the work underneath it: the market research, the niche analysis, the sophistication check, the decision you actually want the reader to make. Skip that and you get sentences. Do it and you get sales.
That layer is what I bring. Not more writing, better direction.
Overview
What Is The Right Words?
It is how I work. A messaging service for founders, agencies and organisations who are tired of explaining themselves twice. I research your market, find the one thing your buyer is actually deciding, and write the pages, campaigns and scripts that carry it.
Every part of it exists for one purpose: to make people listen, and act.
Four Parts. One Working System.
01
Market and message research
Deep market research, niche analysis and a sophistication check before a single line is written, so the copy speaks to where your buyer already is rather than where you wish they were.
02
Website and page copywriting
Tailored content for every page and every service: an attention-grabbing lead, value communicated in the first 150 words, and a persuasive structure that carries the reader to one obvious next step.
03
Story and brand voice
Stories that build trust and keep people hooked, plus a brand voice you can hand to anyone on your team and still sound like the same company.
04
Data and iteration
Campaigns and pages are measured, not guessed at. We read what is working, double down on it, and cut what is quietly costing you attention.
Deliverables
What You Walk Away With
Assets you will use long after the project closes.
A market you can see clearly
Research, niche analysis and a sophistication check written up in plain language, so you know exactly who you are talking to and what they already believe.
Website content that sells while you sleep
Page-by-page copy that communicates value, evokes emotion and persuades, ready to paste straight into your site.
One brand voice, written down
A message and tone your whole team can use, so your website, your ads and your emails finally sound like one company.
Campaign copy that earns the click
Ad and campaign copy built on a unique selling point, written to stand out in a feed full of sameness.
Numbers you can act on
A simple read on what is working and what is not, so the next round of copy is a decision rather than a guess.
A partner who replies
Clear timelines, direct answers and a reply in under 24 hours from brief to final draft.
How it works
Built To Be Used, Not Admired
No long onboarding and no vague discovery phase. We talk, I write the brief back to you in your own words, you approve it, and then the copy arrives.
Step oneA free 30-minute call
Step twoA written brief you approve
Step threeCopy, then one revision round
RepliesUnder 24 hours, every time
We talk this week. You approve the brief next. Then you stop explaining yourself twice.
Proof
These Brands Trusted Me To Deliver The Right Words For Them
Nigeria
Promilux
-
Challenge
A digital agency offering full-stack digital services to SMEs, brands, business organisations and NGOs, in need of persuasive website content that could capture site visitors and move them to a consultation. -
Goal
Tailored website content for each digital service, after deep market research, niche analysis and a sophistication level check. -
Solution
Attention-grabbing website content that communicates value, evokes emotion and persuades.
“Taiwo is a goal-getter, an avid listener and an achiever. He is a copywriting guru who has proven that mastery of a craft takes practice and consistency. For every ad copy we have written for our international and local clients and partners, Taiwo is the brain behind it.”
David Lein Victor
Promilux
Promilux
Dubai
EZ-Move
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Challenge
Prepare a company profile for a start-up in moving and relocations. -
Goal
Stand out among established, trusted brands despite being a start-up in a crowded market. -
Solution
A homepage with a 138-character lead header showing laser focus on customer experience, plus a strong mission statement carrying the company's core values.
“I gave very minimal information but he was able to deliver the majority of what I required. Thank you for a job well done.”
Alexianetaocta
EZ-Move
EZ-Move
Nigeria
Julimight
-
Challenge
Too many brands sell diluted perfume oil at low prices. Julimight prioritises pure, undiluted perfume with packaging, labelling and pricing to match. -
Goal
Stand out in a saturated perfume oil market for brand awareness, visibility and product sales. -
Solution
A Facebook advertising campaign targeting the right people, with unique-selling-point ad copy and visuals that make Julimight stand out in the ad library.
“Taiwo is an all-in-one brand magnifier. Nothing dies in his hands.”
Ewedeyi Juliana
Founder, Julimight
Founder, Julimight
District 9110
Rotaract Surulere
-
Challenge
Enhance public image awareness of the Rotaract Club of Surulere to increase membership and recognition on the global map of Rotary International. -
Goal
Attract intending members, increase membership and enhance public image awareness. -
Solution
A social media revamp, a content calendar, an online webinar planned for the target audience, and an onboarding funnel developed for intending members.
“I enthusiastically endorse Okunnola Taiwo for his outstanding expertise in public image, social branding and digital marketing. His innovative ideas consistently produce excellent results on the projects we have undertaken together. He is a goal-oriented fellow, passionate about building a brand that signals a positive and impactful image to the community.”
Abdullahi A. Afolabi
2021-2023 District Rotaract Representative, District 9110
2021-2023 District Rotaract Representative, District 9110
For who
Built For People Who Have Something Worth Hearing
If you are building a website, launching a campaign, or tightening your brand voice, this is for you.
Founders and small businesses
You are the product, the sales team and the copywriter. You need pages that explain the offer properly so you stop repeating yourself on every call.
Agencies and consultancies
You deliver good work but the site undersells it. You want content that lets you charge for judgement rather than for hours.
Nonprofits and member organisations
You need people to join, give or show up. That takes public image, a clear story and an onboarding path people actually finish.
If you have ever looked at your own website and thought “it is fine, but nobody is acting on it”, that gap is the whole reason this page exists.
Your writer
Built From Real Client Work, Not Theory
I am Taiwo Orbs, a digital entrepreneur with over five years of experience helping businesses craft content strategies that enhance visibility and profitability. I write for tech brands, SaaS companies and nonprofits, and I have a record of driving brand awareness, boosting sales and building customer loyalty.
- Over five years writing for brands across five countries
- Content Marketing certified, HubSpot Academy, USA
- Artificial Intelligence in Marketing, University of Virginia
- Google Data Analytics Professional Certificate
- Seven awards for training, speaking and community service
- Paul Harris Fellow, Rotary International
Start here
If You're Ready To Turn Words Into Results
Tell me what you are building. We will work out whether the right words are the missing piece.
What the engagement includes
- A free 30-minute consultation, no pitch attached
- Market research, niche analysis and a sophistication check
- A written brief in your own words, for you to approve
- Page-by-page website content, or campaign and ad copy
- A brand voice note your whole team can use
- One full revision round on everything delivered
Two ways to reach me
Pick whichever is easier. Both land with me directly.
Book a call
calendly.com/taiwoorbs-coaching
Email me
taiwo@taiwoorbs.com
Ways to work together
You Can Also Bring Me In For
Website content audit & copywriting
A full audit of your current pages, then conversion-ready copy for the ones that matter.
Brand messaging blueprint & ads strategy
One voice, one story, and campaign copy that tests fast across Facebook, Instagram, TikTok and YouTube.
Speaking, training & facilitation
Practical sessions on brand strategy, copywriting and communication for teams, campuses and conferences.
FAQ
Frequently Asked Questions
Do I need to know what I want to say before we start?
No. That is usually the job. We start with a free 30-minute call, then I do the market research and niche analysis and write the brief back to you. You will often read your own offer explained more clearly than you have managed yourself.
What kinds of businesses do you write for?
Tech brands, SaaS companies, startups, SMEs, agencies and nonprofits. The work has covered Nigeria, Dubai, Texas, India and South Korea, so remote projects are normal rather than an exception.
Do you write the words, or the strategy behind them?
Both, and in that order. Research and message come first, then the writing. Copy handed over without the thinking underneath it is the reason most website content quietly fails.
Can you work with my existing website?
Yes. Most projects start as an audit of what you already have. I keep what is working, cut what is costing you attention, and rewrite the pages that carry the decision.
How long does a project take?
It depends on scope, and we agree the timeline at the brief stage so there are no surprises. Whatever the length, you get a reply from me in under 24 hours throughout.
How do I get started?
Book a free consultation at calendly.com/taiwoorbs-coaching, or email taiwo@taiwoorbs.com. Either way you will hear back within 24 hours.
The Right Words
Writing Is Not The Advantage. Being Understood Is.
I have worked with brands like Promilux and organisations like Rotaract International, helping them drive engagement, boost conversions and establish a presence where it matters. Now it is your turn.
Say the right words. Tell the story. Read the data. Then do it again.
Or email taiwo@taiwoorbs.com · Reply in under 24 hours